Toyota
"Crown"
Sonic branding for the "Toyota Crown", a revered luxury car within Toyota's domestic portfolio, stands as an emblem of tradition and evelotion since its inception in 1955.
Through collaborations with Japanese stakeholders, we crafted a sonic mark that captured the essence of "王道 (oudou)" or "royal road".
BTS ↓
The sonic is used as an intro tag to seamlessly transition into different content. A few examples are above.
Role: sonic branding
Client: Toyota
Direction, Production: Maxilla
Sonic branding: Yuta Endo