Kodansha
"Sonic Branding"
Kodansha is a publishing powerhouse renowned for works like Akira, Sailor Moon, and Haruki Murakami's novels.
Facing their 112th anniversary, and with its core business evolving across platforms and markets, Kodansha decided to embark on their first holistic rebrand.
We collaborated with Kodansha to create a sonic system that embodied their commitment to the art of storytelling and its unmistakable Japanese DNA.
BTS ↓
Case study for the sonic branding process.
Role: audio creative direction, sonic identity
Client: Kodansha
Agency: Gretel
Sonic Identity: Antfood