Amazon Freevee
"Sonic Branding"
Freevee marks Amazon's venture into streaming.
To commemorate their launch, sonics that harness the power of the human voice was created to evoke a profound sense of freedom.
Achieving the perfect balance of abstraction was vital, ensuring that the sonic was perceived as a delightful expression that remained pleasing even after repeated exposure.
BTS ↓
Role: audio creative direction, sonic identity, mix